Surprise and Delight

Bringing a smile to someone’s face is always an enriching experience.  From a marketer’s perspective, it warms the moment and leaves an indelible image that helps foster positive outcomes.  It’s no wonder surprise and delight has been an integrated strategy in most successful loyalty programs.

Lately more and more marketers are embracing the simple tactics of making their customers feel special.  And if they strike the right emotional connection, their customers are touting their praises over social media in real time.  Good deeds don’t go unnoticed, especially in a digital environment!

Surprise and delight doesn’t have to be expensive or complicated.  And it doesn’t need to be part of an elaborate marketing strategy.  Sometimes all it takes is a human touch.  You never know, a simple heartfelt thank you can start the conversation.

Happy St. Valentine’s Day everyone!

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